CEO turnover and its cost to investors, reputational damage to the brand, and friction with employees are all risks associated with poor communication. 

Research conducted by Salesforce shows that 86% of employees, as well as corporate leaders believe ineffective communication is the root cause of workplace failures. Additionally, according to Harvard Business Review, 72% of employees feel their performance would improve when their leaders provided corrective feedback. 

But what is the best way to deliver this feedback? It depends on the person… 

Organizations are led by various types of leaders: high drivers, extroverts, introverts, and analytical leaders. Our latest article focuses on how to interact with and influence the highly driven CEO, often known as the type “A” leader.  

To collaborate with a highly driven CEO (board chair, shareholder or investor), it’s important to consider their business and market situation from their perspective. The CEO reports to the board and the board reports to shareholders, investors, and other stakeholders.  

Our article provides insights on how to: 

• Work with the high driver executive 
• Help them decide 
• Encourage them 
• Compliment them 
• Understand their fears

Our CEOs tell us that our Leadership Assessment is immediately beneficial to them while helping them understand themselves, their team members, their employees, and even their families better.

Learn more here. 

How to bring Westgate into your organization

Launch your offsite meeting confidently with our premier inclusion event and create inclusion and trust for your executive management team. Let people know you care by learning their behavioral styles and understanding their personal preferences for engaging with others. 

This private event delivers a high return on time invested because you will walk away with a tool that takes the mystery out of people, making your relationships with your team members more meaningful, trusting, and effective. 

I am delighted to congratulate Maddie Shears (our Digital Marketing Manager and Podcast Producer) on the completion of her Certified Personal Branding Strategist program! Executive personal branding is a significant part of the work we do at Westgate, and I am looking forward to utilizing Maddie's expertise and knowledge in supporting our clients.

The 90-Day Brand Offer

In addition to supporting our corporate clients, we work with private clients one-on-one. Explore our 90-Day Brand program here.

Thank you for sharing your day with me, and enjoy the rest of your week!

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Westgate is a 100% independent firm.

Maureen is a performance optimization coach and personal branding strategist for next-level executives and board nominees.

Westgate Executive Branding and Career Consulting Inc. would like to acknowledge that we are located in Mi'kma'ki, the ancestral and unceded territory of the Mi'kmaq People. We are all Treaty people.