The personal brand reputation report (with real samples) 

Q1 is generally the start of performance review season; whether you’re giving them or receiving them, they are the most dreaded task for most people. 

We have a tool to assist. It is the first step in the personal branding journey "extract" (see the infographic below). 

Use the 360Reach Survey when you are conducting reviews or being reviewed. It provides personal feedback that can unlock a career or relationship at work, on the board, and within your team. 

The 360Reach Survey is used inside organizations and by individuals to uncover others’ perceptions, which is essential when there are promotions under consideration and when new leaders must be identified. The 360Reach Survey is the first personal brand survey created by William Arruda, the father of personal branding.  

It is confidential and anonymous, and Survey participants can include friends, family, managers, peers, clients, and others. I did my 360Reach Survey in 2019 and what I learned from the Survey helped me understand how others perceived me and how my self-perceptions differed. 

It enabled me to course-correct my brand by changing my personal approach with others in a slightly different way that honored my personal values of harmony and trust. In turn, my relationships with others deepened. In other words, I was able to "just be myself." It's a liberating feeling when you don't need to wear a mask. 

The Survey is easy to administer, cost-effective and can be done individually or purchased by organizations for teams. The self-assessment is completed first, and once that’s finished, the survey link is sent to the vetted list. The Survey takes between 10 and 20 minutes of the respondent’s time.

If you’ve ever wondered how others perceive you, this is an excellent tool to uncover insight you can’t learn anywhere else. 

While it may feel intimidating—my experience as an analyst is that it is an enjoyable experience. We only identify those people whom we know, trust, and like to participate because the exercise is about uncovering leadership and personal capacity. It's not an exercise in fault-finding or negativity whatsoever. 

Read more about the 360Survey here (with illustrations from a real report)

New in 2023! Westgate is now offering voice coaching.  Whether you are a corporate executive interested in improving your presentation skills or an entrepreneur seeking investors (who needs your pitch to be perfect), learn a new technique to improve message delivery. 

Our voice coach, Thelma Farmer, (no relation to Maureen Farmer) has over 30 years of experience as a professional actor and singer in a wide range of projects including stage, film, animated television shows, commercials, and corporate productions.

More coming soon!  

Last night was concert night! After 3 long years, I got to see Sarah Harmer in concert at my beloved Rebecca Cohn Auditorium in Halifax, NS (CANADA). Sarah Harmer is a Canadian singer, songwriter, and environmental activist. Because of COVID and various hurricanes, her concert was cancelled three times. 

When you come to Halifax, you must attend a concert at this landmark auditorium. Let me know when you're in town. I'd be delighted to prepare an itinerary for you. 

Have a productive week ahead! 

Maureen Farmer is a performance optimization specialist and personal branding strategist for next-level executives, investors, and board nominees. 

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Westgate Executive Branding and Career Consulting Inc. would like to acknowledge that we are located in Mi'kma'ki, the ancestral and unceded territory of the Mi'kmaq People. We are all Treaty people.