The EA as your brand ambassador 

The executive assistant role is seldom considered a strategic resource. However, this resource is especially valuable if the assistant has worked for the firm for a long time because they understand the corporate history and culture. 

And it is a resource that can be optimized during a recession. 

You can also leverage this strategic resource to amplify your brand and raise visibility while you’re fulfilling your fiduciary responsibilities. 

The executive assistant's most valuable asset (in my opinion) is discretion, judgment, and confidentiality. 

My own experience as the assistant to a multibillion-dollar company executive

After graduating from university (Mount Saint Vincent University, Halifax, CANADA), I served as an executive assistant to a C-level executive of a then $4 billion public (now $21 billion) company in an industry with tiny margins and high volume. Operational efficiency was critical to achieving profitability in a highly regulated industry with growing regulatory requirements.

As an executive assistant in this company for over ten years, I became the executive’s de facto chief of staff. Over a short timeframe, I was trusted to make significant business decisions. I had a large (>$50K) signing authority, managed a >$10 million budget (including accruals and forecasts), and managed a significant portion of the executive’s business because I understood what was at stake.

Learn how to work with your assistant here.

Bring us into your organization with our "Main Event"

Launch your offsite meeting confidently with our premier inclusion event.

Create inclusion and trust for your executive management team. Let people know you care by learning their behavioral styles and understanding their personal preferences for engaging with others.

This private event delivers a high return on time invested because you will walk away with a tool that takes the mystery out of people, making your relationships with your team members more meaningful, trusting, and effective.

For more information, contact: Alicia Reece at [email protected].

Instant download below (Main Event Brochure)

The 90-Day Brand Offer

In addition to supporting our corporate clients, we work with private clients one-on-one. 

Explore our 90-Day Brand program here.

Starting my career

Here I am on graduation day in May of 1992, not long before I began my first professional career as an executive assistant. Little did I know the adventures that awaited me in the corporate world. 

From communicating with political, government, regulators, the board of directors, suppliers, employees, and industry associations, I was privileged to learn first-hand how a profitable business works and the challenges that must be addressed. 

Have a productive week ahead! 

Maureen Farmer is a performance optimization specialist and personal branding strategist for next-level executives, investors, and board nominees. 

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