An innovative leader, Christina combines financial expertise with a background in direct-to-consumer ambulatory operations, marketing and commercialization, merger and acquisition integration, and a deep understanding of digital technology and information systems
(including e-commerce).
Christina is known for her innovative approach to identifying areas of growth and for bringing profitable businesses to new markets. I hope you enjoy the show.
One key takeaway for me is the focus on bottom-line expenses as the business grows
top-line revenues in the JV. While it sounds somewhat obvious, when considering growth-focused businesses, I mostly hear about EBITDA. Seldom do I hear expense management as a lever for topline growth.
Christina says:
"I'm looking at contract labor month
over month, quarter over quarter, sequential quarter over quarter, and I'm looking at that every month. I'm looking at salaries, wages and benefits every month. Then I'm looking at what are our variable expenses, and what's driving those variable expenses.
And then importantly, if we're going to make an investment, let's say in technology or an investment in people
or resources, I need to see the proforma. I need to see when we're expecting to see that ROI. And then I also need the requester to talk about expecting the ROI to show up in Q4. It's not there, what do we need to do to right the ship."
A bonus!
Additionally,
Christina shares a pranayama breathing practice with our listeners and she and I demonstrate its powerful impact on slowing down and focusing internally.
Residing in Arizona, Christina Noble serves as Chief Growth Officer for Sonora Quest Laboratories, a life sciences diagnostics company and joint venture between Banner Health and Quest Diagnostics, traded on the New York stock
exchange.
