CEO brand building & reputation management.

Happy Super Bowl Sunday! 

There is no more powerful way to amplify your personal brand than by speaking to groups. One of Westgate's clients brought millions into her Fortune 500 company's business while serving as a recruiting mechanism for job offers--a win-win-win for all. 

She spoke "up" (see the framework below) in front of audiences to groups of decision-makers who were in a position to offer her unique opportunities she'd never find with recruiters, job boards, or other advertised means. 

As the CEO, you must also bring in new business, collaborate with regulators, and communicate with shareholders. To make this an easier process, you can create a visibility campaign. 

To demonstrate the strategy, I've created a speaking decision-making model and a CEO slide deck template with a sample (fictionalized) to help you build your brand. 

Your visibility campaign

A visibility campaign can deliver excellent value, such as opening doors to new investors, suppliers, and customers. Your brand is also a valuable asset that is attractive to corporate and private boards. so, by speaking in front of the right audiences, you will be noticed and by communicating your message effectively, you are positioning yourself or your business for new opportunities. Let the speaking engagement do the heavy lifting for you.

That being said, as the CEO of your organization, speaking for international audiences can feel daunting, but not when you have a plan and a helpful decision-making framework. Use our framework to decide where to speak and reduce your efforts while optimizing your effectiveness (and your reputation).

At Westgate, our clients often ask us for customizable templates and frameworks for planning a speaking campaign, so I've also created a presentation template (to download) and decision-making framework (above)  and am sharing it with you. And the bonus is that the sample included in this template is based on a real client's situation (all identifying information is fictionalized to protect the client's identity).

Do you struggle to create the right message when emailing people in your network, executive recruiters, and board chairs?

Avoid procrastination with our CEO Script Vault - Job Search Scripts for Busy Executives (easy Kindle edition) for practical scripts for communicating with others. 

Get the CEO Script Vault: Job Search Scripts for Busy Executives

The 90-Day Brand Offer

In addition to supporting our corporate clients, we work with private clients one-on-one. 

Explore our 90-Day Brand program here.

Meet Westgate's Newest Team Member, Crystal Kordalchuk

I'm delighted to announce the addition of a new member to Westgate's team, Crystal Kordalchuck, located in Winnipeg, Canada. 

Crystal is one of the most organized individuals I've met and she excels at helping others become “untangled” by providing teams like ours with the tools, resources, and know-how to run our business smoothly while she takes care of the details behind the scenes. 

With a deep background in graphic design, writing, and technology, Crystal provides critical back-end support to enable our clients' successes. 

Welcome to the team, Crystal! 

My visit to Amazon (AWS) Headquarters in Toronto

On Thursday evening, I attended a Super Bowl themed cocktail party hosted by the American Chamber of Commerce in Canada held at the AWS headquarters in Toronto and sponsored by Spirits Canada. 

Partners included the Missouri Partnership, the NFL, and Pennsylvania's Canada Trade Representative. It was an outstanding evening of fun and entertainment and excellent networking. 

We got to see many of the ads that will be shown around the world this evening during the game. It was truly a unique experience. I also learned that there are 32 teams in the NFL, and there are 25 Canadian football players in the League. 

Go Eagles! 

Happy Super Bowl Sunday & have an optimized week ahead!

Maureen Farmer is a performance optimization specialist and personal branding strategist for next-level executives, investors, and board nominees. 

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Westgate Executive Branding and Career Consulting Inc. would like to acknowledge that we are located in Mi'kma'ki, the ancestral and unceded territory of the Mi'kmaq People. We are all Treaty people.