Lessons from Canadian iPolitics Founder, Philanthropist, and Dad, James Baxter ...

From college football player (Syracuse University) to Harvard Fellow, sportswriter, political bureau chief, youth sports coach, live theatre performer, and family guy, James discusses his unique journey and 10-year voyage with iPolitics, a Canadian digital news service that was sold to Torstar, a Canadian mass media company, in 2018. 

James talks about the impact of social media on traditional broadcast news outlets and how iPolitics disrupted the media sector in Canada on the heels of the digital transformation presented by global giants, FaceBook, Google, and AI news. 

James is recognized among his peers for his generosity, mentorship, and his coach-style leadership approach. From the football field to the newsroom, James takes a long-term focus on employee engagement and collaboration. 

James also shares the impact of his father’s death when he was a teenager and how a community of coaches and mentors helped him navigate the complexities of his youth while helping him choose a career path.  

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Earlier this month ...

I was delighted to meet with my friend and colleague, Marty Britton, while visiting Toronto a couple of weeks ago. Marty is the president of Britton Management Profiles, Canada’s oldest (and first) employment reference-checking service. 

Marty took over her father's business more than 25 years ago. Britton Management Profiles has been helping clients make effective hiring decisions since 1974. This is the first time (in more than 10 years) meeting in person. 

Have an optimized week ahead!

Maureen Farmer is a performance optimization specialist and personal branding strategist for next-level executives, investors, and board nominees. 

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