Welcome to Westgate's weekly note and home of the 90-Day Plan, downloaded by more than 9,340 executives worldwide.

My New York friend and colleague shares her perspective on personal branding to deepen your executive presence

In last week's Get Hired Up podcast, I had the pleasure of interviewing a master-certified branding and digital strategist, in which we discussed how to enhance executive presence authentically to help you raise your visibility in your target market by using your own voice without compromising your values. 

Jacqueline Connolly-Peros and I met at a Career Thought Leaders Symposium in Philadelphia last year when Maddie Shears and I presented our Westgate 90-Day Plan strategy (sometimes confused with our 90-Day Brand program) to a global audience of career leaders, recruiters, and executive coaches. 

Personal branding is one of my favorite topics because the process of uncovering your personal brand brings clarity to your vision for the future, your career, business, or your board candidacy strategy. 

In the podcast, Jacquie brings a fresh and clear perspective to the often-misunderstood discipline of personal branding. In addition to personal branding, we touched on the following topics: 

• Key communication skills for tech leaders
• What specific issues tech recruiters are seeing in the candidate pool today 
• The impact of your style and wardrobe on how you are perceived

… And much more!

P.S.
We are delighted at the response we received from last week’s Westgate Weekly inquiry for financial services subject matter experts to work with our author and publisher. 

As a result, we were able to refer three financial experts for consideration for the new book.  

Your brand speaks for you when you’re not in the room. 

What does your brand say today?

Do you struggle to write the best message when emailing executive recruiters and board chairs?

Is your board of directors or coprporate team looking for an easy, fun, and effective kick-off to your next off-site or monthly dinner event?

We are very pleased to announce Westgate’s “Main Event", a unique and engaging strategy to unify your team and optimize performance by helping each member improve their communications with each other. 

Download the brochure here.

We look forward to welcoming you into the
Westgate Family of success stories.

The beauty of a bubbling brook in one of my favorite parks.

Here is a photo I took last week before the major fires descended on us in Nova Scotia (CANADA). 

Shubie Park Named for the Shubenacadie Canal, is a 40-acre (160,000 m²) urban park in the Halifax Regional Municipality. The park is nestled between Lake Micmac and Lake Charles, with beaches at both lakes. 

When I'm not traveling for business, I walk here every day with Ruby-Muppet, my Caribbean rescue. 

The park is heavily wooded with beautiful pine, fir, hemlock and deciduous trees, such as maples, oaks, and birches. The pines and the birches are my absolute favorites. 

This brook reminds me of the brook outside my grandmother's home in Port Dufferin, Nova Scotia where I would play as a young child, often coming in with near-purple hands as the water during the spring was so cold.

If you get the chance to visit Nova Scotia, let me know, and our team will prepare an itinerary for you. 

Have an optimized week ahead! 

PS: Please update your address book with my new email address: [email protected].

Maureen Farmer is a CEO advisor and personal branding strategist for next-level executives, investors, and board nominees. 

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Westgate Executive Branding and Career Consulting Inc. would like to acknowledge that we are located in Mi'kma'ki, the ancestral and unceded territory of the Mi'kmaq People. We are all Treaty people.