Typically, these individuals have invested several years leading a firm or organization and are seeking an exit—primarily because of a change in ownership, a new board member, or new CEO. Sometimes it’s the CEO who is seeking the exit. There are other
reasons, of course.
Other personal branding challenges include raising visibility authentically among their targeted audiences to attract a new investor, customer, or strategic partner, as examples.
For leaders who have invested in keeping networks active and vibrant, the journey is less of a challenge.
For those who have produced award-winning or stand-out results but have been less vocal, it can be more of a challenge to present their value proposition to the marketplace. This is where we help.
One specific (and highly popular) way I help clients raise their visibility and communicate authority is by creating signature stories based on past performance. These stories are often presented through case studies, investor pitches, executive bios, podcasts, and other modalities.
Signature stories are powerful levers that open doors, start conversations, and get the attention of the right people. They are also highly efficient, because once the story is curated, it is easily repeated and customized for each audience,
regardless of how disparate the audiences are.
The signature stories are differentiated, which means
they are memorable.
At Westgate, we also offer advisory services that position business leaders for new challenges through highly curated networking opportunities focused on a specific audience, investor, or
stakeholder.
We help strengthen important
relationships for the future especially at the board level.
Learn more about personal branding
and how it can help you with your visibility whether you are a newly appointed CXO, a CEO or board candidate, or seeking to raise visibility inside your organization.
In a previous Get Hired Up! podcast, we interviewed Roger Duguay, a major advocate for personal branding.
Roger is a Global Practice Leader with Boyden and author of the best-selling book, Stand Out: The Art of Creating an Impact.
Roger says, “when you try to manage your career, you need to think
about your personal brand. I think many executives or anyone who has a career, most of the time, they don't know where to start. They don't know what it means. They don't know why they should do it. They don't understand until there is a need to build a professional network or a need to look for a new job.
They might not know the importance of having a personal brand and the importance of developing and managing it before it is imposed on them.
Your branding needs to be on point, and your messaging needs to be precise. Once you have created a clear, strong brand, be sure to amplify it and avoid making mistakes that will dilute your message.
We hope you find the blog and podcast episode informational and insightful. Enjoy!
