Quarter end often brings up thoughts of the future, with the pressures of financial reporting and KPI roll-ups
to head office. Whether you are secure in your current role or are thinking of the future, it's a time many take to consider future plans.
Personal branding helps at every stage of your career and business because it establishes and communicates your value proposition to your targeted audience. This process builds rapport, trust, and deepens relationships critical to conducting business and achieving organizational goals.
A component of career planning for many professionals and executives is launching a professional services business (consulting and advisory) as part of their exit strategy from the corporate world. Often this planning begins long before the official exit from the organization.
We once worked with a client who planned his exit five years in advance and then left the corporation to become the CEO of a private equity portfolio company. It was an intentional
strategy that worked in his favor.
Others start their own firms, and others partner with subject matter experts to advise organizations in
their areas of expertise. There are so many interesting possibilities.
I met Bob Gentle recently and we discovered our mutual interest in
personal branding--helping our clients differentiate themselves and raise their profile authentically for a specific audience (board, senior management team, investors, regulators, and others).
I am now delighted to share the latest episode of the “Get Hired Up” podcast where I have the privilege of speaking with Bob Gentle on these topics.
We share conversations around building effective marketing strategies and content, weaving the personal brand into an efficient marketing plan, the significance of belonging, psychological safety, imposter syndrome, and much more.
Bob works with leaders at every stage of business to help them step out in front of their marketing with a powerful
personal brand. He does this through his podcast, YouTube channel, coaching, masterminds, and consulting.
His mission?
Helping business leaders around the world discover, set, and achieve their goals online and then build a business they love.
Bob is an author of the "Personal Brand Business Roadmap: Everything You Need To Start, Scale, or Just Fix Your Expert Business".
We hope you enjoy the show!
