Welcome to the Westgate Weekly and home of the 90-Day Plan, downloaded by more than 9,700 executives worldwide.

Stand out in your target market ...

Marketing is a conversation you have with strangers, while sales is a conversation you have with someone you know.

From a career management perspective, marketing is a conversation you have with organizations that are generally unknown to you. 

Board, client, or job interviews are conversations you have with those who know you, at least at the cursory level. 

The purpose of career marketing is to attract organizations in your target market; to open a door to a preliminary conversation with a decision-maker. 

If you are unknown to your target market or ideal company or client, it is unlikely you will open the door. 

Branded career marketing assets are designed to open the door for you for an interview. 

The purpose of the interview, of course, is to establish rapport, trust, and to explore whether there is a match between you (the solution) and the board (with a challenge to solve or a goal to complete, such as a new product launch, M&A, or capital raising). 
 

The cornerstone of personal branding includes focus, differentiation, and visibility. 

I had the pleasure of speaking with Roger Duguay, Boyden’s Global Leader of CEO & Board Services Practice, where we discuss the importance of standing out as a business leader to attract the best career and business opportunities. 
 

Explore my conversation with Roger.

Want more from our digital library?

Upcoming podcast topics

• Corporate Governance & Emerging Technologies
• Budget-Optimized & Sustainable Recruiting Models
• Cybersecurity & AI Regulation
• Advanced Communications (voice)
• Career Paths in Elite Cuisine

Career Advisory & Personal Branding Services
Serving clients globally since 2011.

The 90-Day Brand Program

Deepen pivotal relationships with stakeholders and raise your visibility authentically with confidence!

Explore our 90-Day Brand program here.

We look forward to welcoming you into the
Westgate Family of success stories.

Sullivan's Pond, one of my favorite walks ... 

Home to a gaggle of 12 geese, Sullivan’s Pond is an artificial lake, located one-half kilometer (1,600 ft) northeast of Halifax Harbor (Nova Scotia, CANADA) as part of the Shubenacadie Canal system that links the Halifax Harbor to the Bay of Fundy. 

The Bay is located between the Canadian provinces of New Brunswick and Nova Scotia, with a small portion touching the U.S. state of Maine. It is an arm of the Gulf of Maine. Its tidal range is the highest in the world.

Sullivan’s Pond is the first water body in the canal system when heading from the Halifax Harbor to the Bay of Fundy and was constructed as a holding pond for southbound vessels wishing to transit the remaining distance to the harbor. 

With an elevation several dozen meters (about 50 ft) higher than the harbor to the south, the pond was linked to the ocean by a small inclined marine railway which was used to haul boats to and from the pond. A lock lifted boats from the pond into Lake Banook to the north. (source Wikipedia).

Thank you for being part of the Westgate community. I hope you have a great day ahead where ever you are. Have an optimized week ahead. 

Maureen Farmer is a CEO career advisor and personal branding strategist for next-level executives, investors, and board nominees. 

This e-letter is published weekly and you are receiving this because you have opted in or downloaded an asset from our website.

Westgate is a 100% independent professional career services firm.

Westgate Executive Branding and Career Consulting Inc. would like to acknowledge that we are located in Mi'kma'ki, the ancestral and unceded territory of the Mi'kmaq People. We are all Treaty people.