Welcome to the Westgate Weekly and home of the 90-Day Plan, downloaded by more than 9,704 executives worldwide.

Premier personal branding and career advisory services for leaders.

At Westgate, one of our value propositions is helping business leaders create clear messaging that will open doors to targeted decision-makers faster—with clarity and aligned values. 
 

Here is a very short video that explains what we do here at Westgate. 

We are also happy to present you with a LinkedIn profile scorecard (see below).
 

Keep your pipeline full ...

An effective way to target and communicate with decision-makers is LinkedIn, which is likely no surprise to you. 

To help you with your LinkedIn profile, we’ve created a simple LinkedIn assessment tool to help you determine the effectiveness of your profile. 
 

We hope you find it useful. 

We suggest cold and warm outreach to 10 people each week, which has produced excellent results for us here at Westgate as well as for our clients. 

Keeping a full pipeline of companies and decision-makers will produce faster results, whether you’re conducting a board or CEO job search or seeking new investors (or clients) for your firm. 

With a full pipeline of conversations, you will increase the chances of closing an offer faster. It begins with a targeted marketing message and simple campaign that raises your visibility among those individuals in your targeted audience.

 
One of the tools we use at Westgate, of course, is the branded and targeted LinkedIn profile, designed to pull your targeted audiences toward you while serving as a landing page for your value proposition. 

We define your value proposition as the value you will bring to an organization to help them make money, save money, or solve a specific problem. 

You have many value propositions to offer at this stage in your career.

Get your LinkedIn profile working for you with our scorecard.

We hope you find it helpful! 

Want more from our digital library?

Upcoming podcast topics

• Corporate Governance & Emerging Technologies
• Budget-Optimized & Sustainable Recruiting Models
• Cybersecurity & AI Regulation
• Advanced Communications (voice)
• Career Paths in Elite Cuisine

Career Advisory & Personal Branding Services
Serving clients globally since 2011.

The 90-Day Brand Program

Deepen pivotal relationships with stakeholders and raise your visibility authentically with confidence!

Explore our 90-Day Brand program here.

We look forward to welcoming you into the
Westgate Family of success stories.

Remembrance Day in Canada ... 

Veteran's Day in the US ...

Poppies of all shapes and sizes decorated Sullivan's Pond where Dartmouth commemorates Remembrance Day (Halifax, CANADA).

The story of the poppy: 

Lieutenant Colonel John McCrae, a Canadian who served as a brigade surgeon for an Allied artillery unit, spotted a cluster of poppies , shortly after the Second Battle of Ypres. McCrae tended to the wounded and got a firsthand look at the carnage of that clash, in which the Germans unleashed lethal chlorine gas for the first time in the war. Some 87,000 Allied soldiers were killed, wounded or went missing in the battle (as well as 37,000 on the German side); a friend of McCrae’s, Lieutenant Alexis Helmer, was among the dead.

Struck by the sight of bright red blooms on broken ground, McCrae wrote a poem, “In Flanders Field,” in which he channeled the voice of the fallen soldiers buried under those hardy poppies. Published in Punch magazine in late 1915, the poem would be used at countless memorial ceremonies and became one of the most famous works of art to emerge from the Great War. Its fame had spread far and wide by the time McCrae himself died, from pneumonia and meningitis, in January 1918 (source: https://www.history.com/news/world-war-i-poppy-remembrance-symbol-veterans-day.

Citizens, military officials, and government gathered yesterday at the Dartmouth Cenotaph to remember those who've fallen with poems, wreaths, and music.

Thank you for being part of the Westgate community. I hope you have a great day ahead where ever you are. Have an optimized week ahead. 

Maureen Farmer is a CEO career advisor and personal branding strategist for next-level executives, investors, and board nominees. 

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Westgate Executive Branding and Career Consulting Inc. would like to acknowledge that we are located in Mi'kma'ki, the ancestral and unceded territory of the Mi'kmaq People. We are all Treaty people.