Established in 2011,Westgate is a personal branding and career advisory services firm. We serve individual and corporate executives across industries, including private equity firms and their portfolio companies. Home of the Award-Winning 90-Day Plan.

Communicating value to investors through signature stories

This week, I had the good fortune to participate in a quarterly leadership optimization session with Innate Capital Partners and the CEOs of its portfolio companies. Innate Capital Partners invests in companies that help people align their finances with their values.

In this session, we discussed personal branding strategies that support the company's strategic marketing and business development goals through clear messaging that aligns the executive's values with the organization's mission while communicating the firm's value proposition to selected investors. 

We discussed: 

• Personal branding as a leadership competency.
• How the CEO serves as a brand ambassador for their company, investors, and other stakeholders while building trusting relationships with clients, prospective clients, and strategic partners.
• How to stand out among peers and competitors authentically.
• Using signature stories based on personal experiences that align with the firm's mission and goals.
• Tools to systematize and quantify the personal branding process that optimizes performance and improves productivity.

I  was joined by Westgate's Board Chairman, Stephen Pitt-Walker, who delivered a signature story based on his experience as a P&L holder for technology M&A during his tenure with Gartner in the Asia Pacific. He described his M&A and global integration strategies to our audience of 34 portfolio company leaders (stay tuned for a podcast on worldwide M&A and integration soon). 

He described the complexities of business making and service delivery across cultures and geographies post-acquisition and how labor costs and availability vary. With his programmatic approach to global integration, the model delivers exponential efficiency to the integration process. 

Again, the signature story is a tool to help demonstrate the promise of value to an audience, removing the need for constant creation of content for pitch decks. 

Questions during the event focused on integrating the personal brand with the organization's. When CEOs serve as ambassadors for the firm by delivering on the company's mission according to their own values, they are often regarded as champions for the firm. 

Each leader has their signature style, a unique way of communicating and relating to the organization and its stakeholders. Personal branding complements the corporate brand when the CEO and their employees live and demonstrate the firm's values in the delivery of services and messaging to the marketplace. The personal brand remains consistent over time and across organizations served. When the CEO's personal values align with those of the organization, the branding (the unique promise of value) becomes integrated, creating economic value. 

One of the tenets of the Career Navigator Program is helping executives identify organizations that align with their personal values through the Ideal Company Profile. When the client is aligned with the organization's values, there is a multiplier effect because of the congruence of expectations and behavior. Values drive behavior, and productivity and efficiency are realized when there is congruence with values between the CEO and The Firm.

Are you interested in learning how personal branding can help you with your business or career strategy? In this podcast, I am interviewed by Bob Gentle to discuss "Establishing Your Leadership Brand" with strategies you can implement immediately. 

Champagne Bistro Re-Run:

We are pleased to offer a re-run of the annual Champagne Bistro. If you didn't have the chance to attend last month, join us again in early April. The event is 100% confidential and no participation is required. 

We are offering the program a second time because a few of our registrants were unable to join the call in January. We apologize for that inconvenience and would be delighted to have you join us.

Benefits of the Bistro:

🔴 Align your 2024 plan with your values  

🔴 Establish clarity for personal satisfaction

🔴 Create your action plan in this 45 minute program

Date: Saturday, April 6, 2024

Time: 4 - 4:45 pm Eastern Time

Location: Zoom

Cost: No cost--our gift to you

How to register: 

Reply to this email directly ([email protected]) and we will put your name on the list. You will receive a Zoom link the day of the event.

I look forward to hosting you. 

Career Advisory & Personal Branding Services
Serving clients globally since 2011.

Family Office & Limited Partner Series New York 

As a member of the Diversity, Equity, and Inclusion Committee with the Association for Corporate Growth New York, I am pleased to represent the Committee this week at one of the 2024 ACG NY Family Office and Limited Partner Series events to be held at the University Club of New York. 
 

My role during this event is to share the Committee’s commitment to sharing the benefits of DEI practices with the membership. The Committee will be represented at each of ACG New York’s 40 annual events with each member serving as a spokesperson.

The Family Office & Limited Partner Series of events and programs, hosted by the ACG NY Family Office Committee is a strictly Single Family Office and Limited Partner peer-to-peer series of meetings for ACG NY members and invited SFO, LP and other apt. guests.

Participants share and discuss best practices for Family Offices and Limited Partners while developing relationships in a convenient and enjoyable setting.

 
This new combined series for Family Offices and multi-type LPs is ideal for these groups who not only fund but also invest in middle market alternatives such as private equity but also co and direct deal invest. 

I’m delighted to be a guest at this event.

Maureen Farmer is a CEO career advisor and personal branding strategist for next-level executives, investors, and board nominees. 

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Westgate is a 100% independent professional career services firm.

Westgate Executive Branding and Career Consulting Inc. would like to acknowledge that we are located in Mi'kma'ki, the ancestral and unceded territory of the Mi'kmaq People. We are all Treaty people.