Established in 2011,Westgate is a personal branding and career advisory services firm. We serve individual and corporate executives across industries, including private equity firms and their portfolio companies. Home of the Award-Winning 90-Day Plan.

Industry Speaking Model in Action

Getting noticed and recognized in your industry is a path to value creation and alpha performance for your career and your business when you have a model and a strategy. 

Value creation comes in the form of increased recognition, business engagements, and career growth ultimately resulting in increased revenues and compensation. 

There are many ways to gain recognition, of course, including writing whitepapers, authoring a book, and syndicating other intellectual property through trade journals and publishing. 

What we’ve found at Westgate is that the most effective and immediate ROI for your efforts is keynote speaking. Executed concurrently, speaking and writing can be very effective at raising your profile and opening doors to the best contacts. 

Especially when you know your value proposition.

We have identified three tiers of speaking for investors, owners, and executives (see the model). Each tier has its place and purpose:

1. Speaking down is the practice of speaking to audiences such as alumni associations, guest lecturing at a business college, and other types of community service. 
2. Speaking across includes speaking internally, to an audience of peers at a professional association of similar experts (example: lawyer speaking to lawyers).
3. Speaking up includes speaking to members of a clearly defined audience of influencers and decision-makers. 

While it may be obvious that speaking to the right audience for specific business purposes (up) is the best return on time invested (ROTI), many professionals often accept any opportunity to speak. 

Optimize your time and productivity by scheduling industry-specific keynotes to create mutual value for you and the audience. 

Each tier has its time and place; focusing on the best audience is the most effective at optimizing your time and resources. 

Here is a panel of experts on Thursday evening speaking to an audience of approximately 60 investment professionals. These professionals represent Family Offices & Limited Partners from around the United States and Canada. 

The event was a strictly Single Family Office and Limited Partner peer-to-peer meeting for ACG NY members and invited SFO, LP and other guests.

Participants shared and discussed best practices for Family Offices and Limited Partners while developing relationships in a convenient and enjoyable setting.

After the lecture, we had an opportunity to visit and network. 

Here I am (Maureen Farmer, far right) with fellow ACG members, David Acharya (Acharya Capital Partners) and Kay Shah (StevenDouglas). 

This is the true value of speaking, to build relationships and do business together. Here is one of the speakers networking with a potential client after the panel presentation.

If you want to learn more about advanced networking strategies, here is a podcast recording that discusses a unique and impactful strategy for building lifetime business relationships. 

Champagne Bistro Re-Run:

We are pleased to offer a re-run of the annual Champagne Bistro. If you didn't have the chance to attend in January, join us again in early April. The event is 100% confidential and no participation is required. 

We are offering the program a second time because a few of our registrants were unable to join the call in January. We apologize for that inconvenience and would be delighted to have you join us.

Benefits of the Bistro:

🔴 Align your 2024 plan with your values  

🔴 Establish clarity for personal satisfaction

🔴 Create your action plan in this 45 minute program

Date: Saturday, April 6, 2024

Time: 4 - 4:45 pm Eastern Time

Location: Zoom

Cost: No cost--our gift to you

How to register: 

Reply to this email directly ([email protected]) and we will put your name on the list. You will receive a Zoom link the day of the event.

This event will not be recorded. 

I look forward to hosting you. 

Career Advisory & Personal Branding Services
Serving clients globally since 2011.

Early Spring in New York City  

One of my favorite cities is New York City. I never tire of wandering around to take in the everyday sights. 

Here is a photo taken from the top of Manhatta, which is located on the 60th floor of a high rise in the Financial District (on Liberty St), and the view is simply jaw dropping. 

A brisk walk to meet a friend for lunch on Friday at the Park Avenue Tavern. I met blue skies and lots of tourists enjoying the lovely spring morning. 

The energy in New York is unparalleled. I met many new friends and connected with old friends in one of the friendliest cities I know. 

Tell me, what is your favorite city and why? Reply to this email or to [email protected]. 

Thank you for being part of the Westgate community. I hope you find our weekly newsletter helpful as it is a labor of love and service to you. Have an optimized week ahead. 

Maureen Farmer is a CEO career advisor and personal branding strategist for next-level executives, investors, and board nominees. 

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Westgate is a 100% independent professional career services firm.

Westgate Executive Branding and Career Consulting Inc. would like to acknowledge that we are located in Mi'kma'ki, the ancestral and unceded territory of the Mi'kmaq People. We are all Treaty people.