Established in 2011,Westgate is a personal branding and career advisory services firm. We serve individual and corporate executives across industries, including private equity firms and their portfolio companies. Home of the 90-Day Plan. 

Personal branding as a leadership optimization strategy

Building a career is like building a business--you need to be strategic. 

We work with executives and founders who are new to the marketplace, many of whom have never faced a job search, a board of directors’ search, or have started their own professional services business. 

Our clients are successful business leaders who don’t have time to undertake a job search or do the work required to become market-ready (market research, personal branding, CV preparation, LinkedIn profiles, and more).

Our Career Navigator Program (now in its 13th year) is a customized career management strategy based on a proven system used by executives to navigate career decisions.

We serve leaders who are looking for career transformation - internal promotions, publicly traded board of director opportunities (BOD), industry changes, or individuals planning to start their own consulting firm.

(Maureen Farmer, Founder/CEO)
We use a proven framework to design an opportunity path with your goals, values, and preferences in mind. Beginning with the branding process, which is not simply a logo or tag line. It’s not a series of marketing activities (advertising, resumes, LinkedIn profiles, email campaigns, social media etc.). Successful personal branding is authentic to you. It means we uncover your values, passions, and strengths to distinguish you from others. Successful career marketing is based on an effective personal brand.

Successful personal brands are not created. They are uncovered, strengthened, and nurtured. Understanding your unique attributes will help you focus your brand and translate your messaging into success.

We help you uncover your brand -- your unique promise of value -- to help build the foundation and plans for an internal promotion, changing to a new industry, being appointed to an independent board of director’s seat, or launching a consulting practice.

The Framework is simple to use and sustainable, which means you will have a system that will work for future opportunities. It’s our experience that, although our clients are well educated, experienced, and successful, they typically don’t have a career plan in place.

We have established a framework cuts down on the time required for a career transition. Time is a finite resource and if you can make a change that aligns with your values faster, you win. Your family wins.

If you're uncertain whether you require help with your career strategy, we have prepared a comprehensive self assessment for you. See the link below to access the tool. 

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Career Advisory & Personal Branding Services
Serving clients globally since 2011.

Do you need decision support to help you determine your path forward? 
 

Whether you're looking to switch careers, climb the corporate ladder, or explore new opportunities, our experienced team can help you chart a path forward with clarity and confidence. 

A busy week in New York City ...

This was my view from the conference room at Alliance Bernstein on Thursday where I delivered a presentation to the investment community on personal branding as a leadership optimization strategy. 

The event was called "ACG NY Bespoke DealSource," sponsored by Alliance Bernstein, and presented by the Forward Committee of ACG New York.

A celebration of birthdays (Karen left and Maureen right). I'm very grateful to the staff of Four Twenty Five, launched by renowned Chef Jean-Georges Vongerichten, a new restaurant that blends culinary excellence with architectural marvel and sustainability practices.

The service was exceptional and the food was decadent. 

An after-dinner tour of Four Twenty Five Park Avenue, a private dining space with spectacular views of Manhattan. 

Thank you for being part of the Westgate community. I hope you have a great day ahead where ever you are. Have an optimized week ahead. 

Maureen Farmer is a CEO career advisor and personal branding strategist for next-level executives, investors, and board nominees. 

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Westgate is a 100% independent professional career services firm.

Westgate Executive Branding and Career Consulting Inc. would like to acknowledge that we are located in Mi'kma'ki, the ancestral and unceded territory of the Mi'kmaq People. We are all Treaty people.