"How do I sell my brand, not only in the Middle East, but internationally?"
This question came to us from a client in the Middle East whose role was international business development for the industrial sector. He had negotiated billions in contract manufacturing, had positively influenced the GDP for his region, but struggled to tell his story outside his industrial sector.
Around the world (as well as in your own company), executives want to know how to show the board (& the market) what they can do—how they can positively impact the marketplace. They want to up-level, make more money, work with high-performing teams, and make a difference in the world.
This is how personal branding can help because it speaks for you when you’re not there.
Your personal brand (your reputation) speaks for you. My recent conversation with ex-FBI agent, Robin Dreeke explains it perfectly (unrelated to our MENA client):
"It doesn't matter what side of politics you're on, you know, the FBI brand took a massive hit, but did it impact me? No, because I have my own personal brand inside an organization and that brand preceded me, before every interview I did, before every recruitment attempt I did."
Read our freshly published blog: JUMP the chain of command using your personal brand.
