fr Maureen | Engage your board, investors and CEO with a case study (with sample and template)

Published: Sun, 03/28/21

If you’re curious about a handy tool that closes deals and gets promotions, consider using a case study.

When you’re pitching to the board or an investor, there is nothing more powerful than a case study to tell a story about what’s possible for the business.

Your resume and other marketing collateral will certainly be socialized among the executive committee and the board of directors so it’s important your story is clearly articulated and attractively presented. Your photo on the case study will form a clear impression on the reader. You will be memorable.

And cases studies are easy to write because your story already exists.

Your story provides context. It provides clarity. It delivers confidence. And in 98% of the cases, your competition will not deliver such a quality asset to the selection committee or investor.

Meet Andrés, the mastermind behind a 700 MW power project by orchestrating a $500 million bond offering in Argentina—the first of its kind in decades.

We built a case study for Andrés around his measurable achievements, and it became a resource used within the interview and follow-up process for a global company, and it contributed to his portfolio as a major asset.

View his case study and download the template here.

AND, our new 90-day plan is the perfect companion to the case study.

This is what I found in an old trunk when I was preparing to move my office to another floor.

I had all but forgotten my Junior Achievement career during high school. The year we won the "Company of The Year Award", we were treated to a big banquet at a major hotel. I can't believe I still have the cookbook itself! Although I didn’t realize it at the time, Junior Achievement helped to prepare me for the world of business.

Respectfully,

Maureen Farmer

https://westgatecareercoaching.com/

Learn about the Career Navigator Program.

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About Maureen:

Maureen is a global executive career coach and personal branding strategist for next-level executives and board nominees.

Westgate Executive Branding and Career Consulting Inc. would like to acknowledge that we are located in Mi'kma'ki, the ancestral and unceded territory of the Mi'kmaq People. We are all Treaty people.