Fr Maureen | Make your board & investors happy while avoiding the embarrassment of a bad CEO hire

Published: Sun, 06/20/21

You are receiving this because you have opted in or downloaded an asset from our website. Thank you for being part of our tiny community. We regularly publish tools and resources for CEOs interested in up-leveling their performance.

Since 2011, we have determined that effective branding for the employer is as critical as effective branding for the CEO candidate.

Many people believe the employer brand is merely a solid tagline. A company doesn’t hire you, it’s their people who hire you. That is why it is important for a company to incorporate human values because it acts like a filter to identify the best and repel the rest of those candidates who are not a good fit—the ones that will cost your organization valuable time and resources.

It costs approximately $1 million to replace a bad CEO hire. Add the total cost of additional bad hires to your labor costs and it can have a direct impact on your profitability and your wallet! There is a great deal at stake for the board, shareholders, employees, customers, and your own financial future when a new senior leader is recruited.

For C-level hires, there is a predicted 46% CEO turnover in the first 18 months with an estimated cost of up to 40 times the base salary for an executive earning $100K to $200K. Imagine the extreme waste of time, energy, and other resources for both the corporation and the executive and their family.

This week we prepared a resource for CEOs, board directors, investors, and organizational leaders, like you. It includes case studies, a peek at what a successful employer brand looks like (the WD-40 Company) and includes a download for our business performance model.

Explore the full topic here.

Our friend and colleague, Dennis, recently had lunch with his family on the bay of Cape May, New Jersey. He sent us this document noting that the ship was built in Lunenburg, Nova Scotia! The Bluenose is a major tourist attraction here on the east coast and it's often a conversation piece with friends and family that visit. We were so excited to hear that the Schooner connects us with our friends down in the United States too!

I hope you and your family stay safe and have a great week ahead!

Respectfully,

Maureen Farmer

https://westgatecareercoaching.com/

Explore the Career Navigator Program.

About Maureen:

Maureen is a global executive career coach and personal branding strategist for next-level executives and board nominees.

Westgate Executive Branding and Career Consulting Inc. would like to acknowledge that we are located in Mi'kma'ki, the ancestral and unceded territory of the Mi'kmaq People. We are all Treaty people.