Happy team, customers beam—Discover the Churn Crusher System

Published: Sun, 09/19/21

Business leaders whose companies rely on annual recurring revenues (ARR or monthly, MRR) can reduce churn (recover revenues and keep customers happy) with the Churn Crusher System created by my friend and colleague, Anita Toth. Anita bases her system on qualitative research she led at the University of Toronto and McMaster's University.

She asks, "What if there was a way to both gain valuable access to previously hidden data, reducing the risk of making expensive wrong decisions, while also increasing profits?"

Listen in as we explore how Anita helps her clients gain valuable insights by talking directly to their customers.

Anita Toth helps businesses understand that knowing their customer will increase the customer experience and by extension create loyal relationships, eliminating churn. She specializes in B2B SaaS companies and has taken her 20 years of academic research experience to create The Churn Crusher System.

We also discuss:

The one single thing that can move the needle on your revenues
Why the net promoter score is not appropriate for B2B companies

According to Anita:

“…I came up with this the other day—A happy team, customers beam. If your employees are happy, then your customers are also going to be happy.

I find that companies want to know more, but they put a limit in place. They say, ‘well, we only want to know, to this point, because we’re only willing to make these types of changes.’

Unfortunately, there are a lot of surface-level changes and I wish for them and their customers, that they would be able to go deeper and realize there is so much value…retaining customers means they will buy again and again, they will refer, etc.”

Listen here!

Before Maddison returned to Toronto (eastern CANADA), we had one last day at the physical office here in my residence in Halifax, Nova Scotia (CANADA) where we finalized our business plan for 2022. Here we are posing for a photoshoot to refresh our corporate look. I am to your left and Maddison is to your right. It was wonderful spending some time together over the summer.

Thank you for being part of our little community!

I hope you and your family have a great week!

Respectfully,

Maureen Farmer

https://westgatecareercoaching.com/

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About Maureen:

Maureen is a global executive career coach and personal branding strategist for next-level executives and board nominees.

Westgate Executive Branding and Career Consulting Inc. would like to acknowledge that we are located in Mi'kma'ki, the ancestral and unceded territory of the Mi'kmaq People. We are all Treaty people.