Deep Thoughts
A fast way to grow a business is through fear - False Evidence Appearing Real. People do this in the pet space by telling us that we can't trust veterinarians, pet brands, dog trainers, influencers, and more. It's easy to believe we can only trust the people spreading
the fear. But it's important that we trust ourselves and what we know about our dogs.
Be wary of people who profit from spreading fear.
