Travis Scott played a live concert earlier this year back in April and it was view by over 10 Million people on line from Fortnite. That's a lot of data and there is huge potential for monetizing this huge audience, and it should be done.
One of the most vivid new online ad trends for 2022 is metaverse advertising, which many experts agree is the core of this concept.
In the digital advertising world, CTV was one of the hot buzzwords in 2019 and 2020, but metaverse was one of the hottest buzzwords in 2021.
In spite of the fact that this concept, now known as multiverse, is not new, it has recently gained a lot of traction among online businesses due to the Zuck’s future predictions for Facebook.
However, as many analysts predict, metaverse won't be centered around one company for the next twelve months, but rather a wide array of firms, such as Microsoft and Google, in the race to obtain relevant engagement from their audiences. Engagement leads to monetization.
And Then There Was The Metaverse Era
As a result, despite metaverse advertising still being a nascent phenomenon, global brands have already turned their attention towards this brand new market niche, clearly spotting its enormous potential.
Advertisers will have access to a highly sophisticated network of premium customers whose primary value is innovation, and who are building up the basis of the global economy that will soon follow.
Investors' money will continue to flow where there is a growing appetite for innovation, kickstarting the next evolution of second-life in the augmented, mixed, and 100% virtual worlds.
The Story is Yet to Unfold
The conditions for rapid growth of this newly-emerging marketplace are all in place, but the reality is that rapid growth has yet to begin.
It would have been crowded by now with VR hardware options of varied price and functionality, if only we could have skipped the entire pandemic crisis and pushed forward global adoption of 5G. After all, it was predicted to become the hottest trend in 2019.
In spite of the slow rollout of 5G infrastructure, supply chain issues in tech core production and concerns over the absence of metaverse regulations, there are pragmatic realities of the situation.
We are gradually losing sight of the forecasted evolution. The truth is, however, it’s just slowing down.
