Even after only three years on the market, Discord has over 130 million registered users, which makes it a prevalent voice and text chat platform. Discord has gaming roots, much like Skype.

Businesses and marketers find that it's useful in engaging with customers wherever they are. It also allows businesses to use their Discord community to build their brand to grow accordingly.

Many businesses cite social media as the preferred means to reach their customers, but messaging apps like Discord have 20% more monthly active users than social media. A free, secure, and mobile-compatible file-sharing program, Discord is available for both desktops and mobile devices.

The number of servers you can run is unlimited, regardless of whether they are private or public. Furthermore, discord is quickly replacing Slack, Skype, and other business collaboration tools among startups.

There are a lot of ways to customize Discord. Getting around Discord should be easy, too, if you're familiar with Slack. Discord has the benefit of letting you choose who is in your group just like a Facebook group.

In comparison with Facebook, Discord offers even more customization options to label members. The membership of your server can be restricted based on roles, and access to different channels can be restricted based on roles within the server (more on this in the next section).

Group members can be added through personal invites sent via text/email or through clickable links on your website and social media pages. How you decide to control the group is up to you, as is who you invite.

Discord is a much more private setting than platforms like Twitter, so you can target messages to different groups however you want. You are not limited to just one Discord group in your server, unlike Facebook, Telegram, and other social media platforms.

It is possible to set up several VOIP and text channels and control access by assigning roles. There will be different access levels for owners, administrators, moderators, and members for different chat groups.

You can select one channel to communicate with your team and another channel to engage with customers. Furthermore, you can create special channels for the most active members or even niche channels for different departments, such as a technical support channel and one for Discord marketing.

Organization and communication across multiple channels become seamless with these tiers and levels. Discord's community building model is based on this. Consider following a cryptocurrency like Vertcoin if you have no idea how to market on Discord.

Crypto companies have pioneered many alternative social channels like Telegram and Discord since major tech giants like Facebook and Twitter ban ICO ads. Sectors have capitalized on the ban and are already marketing Discord.

You can learn a lot from them about how to build a Discord community. Members receive inside information about upcoming events and real-time progress reports after undergoing an extensive vetting process.

Other rewards include airdrops and token sales, as well as other exclusive offers. Understanding Discord users as intelligent consumers is crucial. Social networks like Facebook and Twitter are littered with half-baked marketing schemes.

Don't waste their time. Give them real value by using communitiy marketing. Offering exclusive sales to Discord community members is one way to build an engaged community. This is the same strategy that Discord uses.

You can follow the company's lead on how best to market and capitalize on the Discord community. Give away prizes or special discounts to the first 1000 members of your new Discord channel to announce the launch.

Starting from the ground up, this is an excellent way to spark community interest. It has been reported that 67% of consumers now seek resolution online, and 20-40 percent more money is spent with companies that engage with their customers on social media.

Because you can easily have private conversations with members of Discord, it is an excellent platform for providing customer service. By clicking the member's name, messages can be sent directly to that person.

Customers who use Discord to resolve issues create a vibrant community and will keep returning. Engaging current or potential customers through social media is one of the most effective methods.

Brand advocates are likely to already have built a Discord community around a brand if you already built one.

Fandoms exist for many popular brands, and these fandoms create groups outside the official channels. It is a great idea to be a part of these fan-made groups, especially with young people.

Fan-made communities should be built from scratch by brands that don't have any already. And if you're not sure, fake it till you make it. When Reddit started, the founders used fake accounts to simulate engagement and stop newcomers from entering a ghost town.

The site is one of the most popular online forums today. First impressions are only made once, so don't waste them. When you put these pieces together, your discord community will grow and engage your team