The evolution of the Internet has been accompanied by the evolution of marketing. In the mid-1990s, web advertising banners appeared on websites for the first time, as a form of "digital marketing." Web 2.0 came next, ushering in the age of social media.
To gain a larger market share and effectively reach out to potential customers, businesses and organizations have turned to digital marketing and advertising. The disadvantages of Web 2.0 include the fact that a few big companies control the entire internet, the presence of multiple middlemen in the process, and a lack of transparency.
By moving to Web 3.0, marketers will be able to efficiently connect brands to consumers. Data transparency, fraud prevention, and centralized data collection can be achieved with blockchain technology.
Rather than chasing views and troubleshooting errors, Web 3.0 will focus on matching the right messaging and experience with people. By giving consumers control and ownership over their data, Web3 permits marketers and advertisers to reconnect with their consumers and re-establish their trust.
If you wait too long to become familiar with the internet, it will become increasingly difficult for you to stay up to date. Brands are already experimenting with Web 3.0. Nike, for example, has purchased NFT's RTFKT studio. In the past few months, some of the most popular NFT drops have been triggered by the RTFKT (pronounced artifact).
In August 2021, Budweiser paid 30 ETH for the beer.eth domain and 8 ETH for the rocket.nft domain. The recent release of NFTs by top brands has been impossible to ignore. As of now, Facebook is now called Meta to emphasize its focus on the metaverse and web3.
