Traffic is the lifeblood of online publishers. It doesn't matter if you monetise your site with advertising, affiliate marketing, or eCommerce, your earnings are dependent on website visitors. Consequently, generating more web traffic means more revenue opportunities.
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Paid sources such as paid search and paid ads are great ways to drive traffic to your website. However, to build an audience of people interested in your content - and who are likely to return - you need to concentrate on organic traffic.
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It pays to bring organic traffic to your site because advertisers and commerce partners are also seeking out audiences of this quality. Organic traffic occurs when people find your site by typing search terms into a search engine and deciding to click on your results.
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There is also direct traffic. Whenever someone types in your URL into their browser or clicks on a bookmark, they go straight to your site.
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1.Improve the search-ability of your content.
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By optimising your website copy based on keywords people use, search engine optimisation can help you attract more visitors. By identifying and using relevant keywords throughout your content, you can increase your web page's visibility in search engine results, making your content easier to find.
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2. Original and high-quality content is the only way.
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There are no 2 ways about this. The more unique the content on your site is, the more likely readers are to keep returning. It's important that your content always be original, interesting, and written in your own style.
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3. Experiment with different types of content.
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An effective monetization strategy relies on high-quality content. From product reviews to buyers' guides to newsletters to shopping galleries, content can be used in an almost endless variety of ways. The trick is to
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keep your audience interested while maximizing revenue opportunities by producing a mix of content.Â
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4. Fresh Content that looks good.
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Content that is both fresh and relevant is important to satisfy both search engines and humans. You'll lose visitors if there is no new content on your website. Search engines value new content more than old - and visitors won't return if there's no new content. Keeping things fresh without reinventing the wheel is possible by repurposing or refreshing your existing content.
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5. A strong social media presence is crucial.
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Your social media presence can be a powerful means of getting your message out to a wider audience and boosting traffic to your site. To create engaging social content that pushes them to your main site, you must figure out which channels your target audience is active in - Instagram, Twitter, Facebook, Pinterest, LinkedIn, etc.
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6. Keep an eye on the competition.
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Regardless of your industry, it's vital that you know what your competitors are doing, and this is also true of online publishing. You can get ideas for keywords and content by checking out the content of competitors. Just make sure your content is unique at all times.
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7. Understand your traffic trends.
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Understanding what works and what doesn't will help you optimize your monetization strategy. There are certain publisher dashboards you can use, that will help you instantly understand which sources drive the most traffic, engage the most users, and have the highest conversion rates. With this knowledge, you can make more strategic decisions about where to invest in the future.
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