2023 TikTok Vs Insta Brief Overview
TikTok and Instagram are two of the most popular social media platforms in the world, and both offer businesses the opportunity to run ads and
reach a large audience. However, there are some key differences between the two platforms that should be considered when choosing where to run ads.
One of the main differences between TikTok and Instagram is the audience. TikTok has a younger demographic, with the majority of users being under the age of 30. This makes it a great platform to reach a younger audience and target them with specific products or services.
Instagram, on the other hand, has a wider age range and is more popular among older users.
This makes it a better platform to reach a broader audience and target a wider range of products or services. Another key difference
between the two platforms is the type of content that is popular.
TikTok is known for its short-form, creative videos that often include music and dance, while Instagram is known for its visual content, such as photos and stories.
This means that businesses should choose different types of ad content depending on which platform they are running ads on.
For example, a business that wants to advertise a new product would be better off running a video ad on TikTok, while a business that wants to share information about a service would be better off running a photo ad on Instagram.
TikTok also offers more interactive ad format compared to Instagram, such as the 'Brand Takeovers' which
allows brands to create a short video that will automatically play when a user opens the app.
This can be a powerful tool for businesses to capture the attention of users and make a strong impression. Instagram, on the other hand, offers more traditional ad formats such as photo, video, carousel, and story ads.
In terms of targeting options, both TikTok and Instagram offer a range of targeting options, including demographic targeting, interest targeting, and behavior targeting.
However, Instagram offers a few more options such as location targeting, which allows businesses to target users based on their location.
Instagram also offers more advanced targeting options such as
remarketing, which allows businesses to target users who have previously interacted with their brand.
TikTok, on the other hand, is still in the process of developing its targeting options and currently does not offer as many options as Instagram.
In conclusion, TikTok and Instagram are both great platforms for running ads, but they have different audiences and popular types of content.
Businesses should consider the demographics of their target audience and the type of content they want to create when deciding which platform to run ads on.
TikTok offers more interactive ad format and is great for reaching a younger audience, while Instagram offers more traditional ad format and is great for reaching a
broader audience.
Both platforms offer a range of
targeting options, but Instagram offers more advanced options.