Lessons The Fourth Of July Teaches You About Broking Freight:
Be Prepared
From buying fireworks to grilling burgers, the same goes for brokering freight. Be prepared for every sales call to move more loads.
Be Passionate
As a freight broker, you must be passionate about your freight service. If you're not, then your prospects will see right through you. Passion is contagious - bring some to every interaction.
Be Persistent
Be persistent and follow up after the holiday. You'll be surprised how many people will talk to you once the craziness dies.
Be Grateful
Remember to show your gratitude for your freight customers. They're the ones who keep your business running. Send out a holiday card, offer a discount, or say "thank you" to show them how much you appreciate their business.
