You don't have to look very far to see freight brokers and agents suffering to barely get by... It shocks me how many are somehow surprised when
they realize the harsh realities of their life and business.
Life is tough and brutal and
most are not doing well because they're simply trying to get basic needs met.
You must always seek game
changing opportunities all the time. Most don’t have goals that are big enough, and they end up coming up short, feeling cheated and shocked by the unfairness of the world.
Well here are some brutal
lessons that have helped me change my game throughout my life and keep me hustling everyday.
1. Success beyond basic needs
requires hard work, dedication and commitment.
2. Life ain’t fair and neither
is the freight industry.
3. The world doesn’t care if you
succeed or fail, and there are more people against you than there are pulling for you.
4. Despite all the troubles of
competition, the economy, bad breaks, divorce, kids, you are your biggest obstacle.
5. You’re not owed anything,
entitled to anything, and don’t deserve anything you haven’t earned.
6. You will be disappointed, let
down, and betrayed continually.
7. Bad things happen to good
people and will happen to you.
8. Everything you’ve worked for
can disappear in an instant.
9. You need money and lots of
it. That means more income, more saved and more invested.
10. Get better at selling no
matter how much you hate it. In life you don’t get what you deserve, you get what you ask for, can make sense of, and negotiate.
11. You will always work for someone. No matter your position in the universe, there is no such thing as simply working for yourself.
12. You will have to please
others whether it’s your customers, employees or shareholders.
13. You don’t get to do what you
want to do.
14. You have to be willing to do things you don’t want to do.
It’s time to create freedom and
quit settling for just basic needs. It’s time to grow up and face the facts, the world is not a fairy tale – its brutal, it’s unfair and most are underestimating what it takes to take care of themselves and their families.