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Hi !

I want to share with you…

8 Reasons Why You Struggle To Move MORE Loads.

Reason #1 

You Have No Commitment To Greatness

You have to commit to your own success.  That means spending time learning.  It means spending time role playing.  And it means spending time around the right people.  

If you’re surrounded by average people, you’ll stay average.

Reason #2 

You Have A Shortage of Training Material

To understand how to move more freight loads…

You must have a lot of training material at your fingertips.

You need stats.  You need rebuttals to objections.  You need all kinds of proof that what you’re selling works - testimonials, case studies, demonstration proof.

The more material you have… the better you get… the more you’ll love brokering freight.

Reason #3 

You Believe Price Is The Issue

Every price you see, someone made that price up.  Gold… oil… the car you’re driving... an iPhone… it’s all made up.

Price is an illusion.  

For even the most expensive things in the world… there’s someone who’s willing to pay for it.

The only time price is the issue is when you haven’t demonstrated enough value in your freight service.

Reason #4 

You Buy The Prospect’s Story

Buyers tell little lies all the time - stories designed to sell you on why they shouldn’t buy.

“I’m just looking.” 

“You’re the only broker we’re looking at.”

“I need time to make a decision.”

They’re just selling you on why they shouldn’t buy.

If you have a 25% closing rate, you’re being sold 75% of the time.

Stop buying their story.

Reason #5 

You’re Don't Pressure The Prospect

Most freight brokers are scared to pressure the prospect into a decision.

If that’s you, stop it.

It’s your job to pressure the prospect.  And it’s valuable to them.

Once they make a decision, it actually relieves the pressure - whether they buy or not.  And that’s doing them a service.

Pressure is your friend.

Reason #6 

You Lack Real Financial Goals

Nobody in America is living the kind of life they want on $50K a year.  On $50K, you’re a sitting duck.  All it takes is one setback or one family emergency to bring financial ruin on your head. 

If you set the bar too low, you’ll be lazy in the close because you’ll think, “I don’t really need this one.”

Set the bar high instead, and stay hungry.

Reason #7 

You Don’t Have Top Tier Training

You might have raw sales talent.  But if you want to be a pro, you need professional training.

If you don’t have cutting-edge freight broker training that turns average freight brokers into rock stars… what are you doing?  

You’re leaving a ton of cash on the table.

Reason #8 

You’re Not Sold 

If you don’t have confidence in yourself… or if you don’t have confidence in your freight service… you won’t move more loads.

So, what do you do?

If you aren’t confident in what you’re selling - and you’ve learned everything there is to know about it -  find something better to sell.

P.S. - #5 is the biggest reason freight brokers struggle.  It’s also the easiest thing to fix.