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Hi !

Most people will do just about anything to avoid pain.  Even if that pain leads to big rewards.

It’s the same when it comes to brokering freight.  

Getting better at closing can be painful.  It’s painful - to put pressure on a freight prospect - even if you know it’s the right thing to do.

It’s painful to get doors slammed in your face over and over.

And it’s painful to hear “no” all day long.

The Solution is Not to Run Away From Pain…  

What’s more painful?  Short term rejection from someone you don’t even know…

Or the long term pain when you don’t close?

When you fail to close, you…

• Lose confidence (so getting back on the horse becomes harder).
• Lose security (job security, money security, and more).
• Lose time (and have to start all over again).
• Lose momentum (which is incredibly difficult to get back).

It’s pretty clear.  The pain of NOT closing far outweighs the pain of doing what you must do to close in the first place.

So the next time you shy away from doing the things you have to do to close, remember the far worse pain that will come if you don’t.

It’s Not Just About You

When you fail to close, you fail your freight prospect.

That’s because your prospect…

• Doesn’t get your service so they never solve their problem.
• Doesn’t get to upgrade their status.
• Has to go through the whole cycle with someone else.

When you don’t close, you keep the freight prospect in pain.

So, it’s not just about you.

Remember this when you’re scared and want to give up.

If you want to be a winner, embrace the pain.