Cold calling isn't dead! It's very much alive.

Some love it, some hate it, but what NO ONE can deny is that is works.

Debate all you want , but freight agents and brokers all over the world are SMASHING their targets thanks to the cold calls that they make. 

In the past year, 69% of freight prospects accepted one or more cold calls.

Here's 12 AMAZING Cold Calling Tips to freight prospects:

1. Learn to get COMFORTABLE with Objections

2. Know MORE about your prospect before you call them

3. Avoid reading directly FROM a Script

4. Buy AS MUCH time as possible on the call

5. Try calling OUTSIDE of working hours

6. Calculate HOW MANY calls you have to make

7. Practice really does make PERFECT

8. Watch your TONE of voice

9. Don't ask "did I catch you at a bad time?"

10. Use technology to be SUPER efficient

11. Don't give an EASY out to your prospect

12. Let them talk about THEMSELVES

If you're not cold calling, you're missing out on many potential freight loads.