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There are over 300 BILLION emails sent per day!
Your prospects and customers are getting A LOT of emails daily, and so the challenge of getting your emails opened, let alone opened and replied to, has never been bigger.
Here's 16 AMAZING email statistics to help you understand what's working right now in 2022 and how you can get more of your emails read and replied to and turned into pipeline and loads!
As you may remember, I employ a number of these tactics in my initial training call with you when we discussed effective emailing.
1) FRIDAYS see the highest email open rates (nearly 19%), compared to the lowest open rates on Saturdays (17%).
2) 86% of freight business professionals PREFER email as a communication medium.
3) Emails with PERSONALISED subject lines get 50% higher open rates.
4) 99% of email users check their inbox EVERY DAY.
5) You're 2X more likely to book a meeting during a cold email when asking for your prospects INTEREST and not their time.
6) There's a SPIKE in email interest between 5:00am and 6:00am.
7) Emails with signatures and a photo receive 32% more replies.
8) Adding the prospect's COMPANY name in the subject line can increase open rates by 22%.
9) Win rates are over 30% greater when pricing is discussed on the phone AND email.
10) Following up within an HOUR by email increases your chances of success by 7X.
11) Emails with an EMOJI in the subject line show a 56% higher open rate.
12) Subject lines that include a QUESTION get 21% higher open rates.
13) Successful freight agents and brokers spend 21% of their DAY writing emails.
14) Asking for a specific DAY & TIME during email increases success by 37%.
15) Emails with "fw" in the subject line are 17% less likely to be opened.
16) Emails have a 2X HIGHER return than cold calling.
If you're not emailing effectively, you're missing out on many potential freight loads.
You're always welcome to join my Tuesday Training Call and ask me any questions about effective emailing.
Emailing may seem outdated, but it's still very effective when done correctly.
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