If you do business, then do a big freight business!
We often fail even before we truly get started. People often misjudge what it takes to complete their project and make it a success.
Sure, enthusiasm for any project is clearly important, but you can’t forget one important fact:
You have to be prepared for the possibility that freight prospects won’t immediately be interested in what you’re offering.
And there’s a reason prospects don’t want what you’re offering......
Your potential prospects are not as enthusiastic about your offer as you are, because they likely don’t know enough about it yet.
This's why you have to tackle every single one of your projects like your life depends on it. Think big in everything you do.
Attack everything with the determination and focus of a champion athlete who is getting his last opportunity to claim his pages in the history books. Be willing to follow through completely until the outcome you desire becomes a reality.
After all, this is the one common denominator of all winners – they see every action through to completion, no matter what it takes.
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