Hi !
Think for a second about the last argument you had.
Maybe it was with your spouse about where to
go for dinner.
Maybe it was with your son or daughter because they didn’t want to get ready for school this morning.
What’s the real issue in both of these
scenarios?
Totally different circumstances, but the same underlying problem.
It’s a lack of agreement.
And it’s the same in brokering freight.
Because the 1st rule of brokering freight is...
Always, Always, Always, Agree With
Your Customer.
I’m not talking about “the customer is always right” because we all know it’s not true.
Regardless… Always agree!
A lack of agreement leads to friction, and that’s the LAST thing you want in your sales process.
If you want your process to be smooth like butter, then agree with your
customer…
And then move into the negotiation.
“Your price is too high.” You’re right, and I get it. In fact, I’ve heard the same thing from a lot of my
customers. Now let me show you why and why my rate is a no-brainer.
“I can’t make such a rash decision.” I agree. In fact, I never make rash decisions, and I wouldn’t expect you to, either. In fact, let me show you my competitor's offers so you can see why this would be a solid decision for you right
now.
Sounds easy, right?
Here’s my challenge to you:
Spend the next 24 hours agreeing with everyone about everything.
And I mean everything.
Practice everything I laid out in your business for the
next 30 days and watch how buttery smooth your sales process becomes.