Emails reach out to potential customers and generate leads. However, the success of an email campaign is HEAVILY dependent on it's timing.

Sending an email at the wrong time leads to low open and response rates, ultimately resulting in a waste of time and resources.

What is the best time to send out emails? Let's dig in.

1)  Avoid FRIDAYS 

The end of the workweek is usually the busiest for most people. On Fridays, they're usually wrapping up their work for the week. Therefore, it's best to avoid sending emails on that day as it's less likely to be read or responded to.

2)  Mid-Week Is OPTIMAL 

According to studies, the best days to send emails are Tuesday, Wednesday, and Thursday. These days tend to have the highest open and response rates as shipping managers are in the middle of their workweek and have already settled into their routine. Emails sent on these days are less likely to get lost in the weekend backlog or Monday's new influx of emails.

3)   TIME Of Day Matters  

The time of day you send your emails can also affect their success. Studies have shown that the best time to send emails is between 10 am and 12 pm, followed by 2 pm to 4 pm. This is because most shipping managers tend to check their emails in the morning and again in the afternoon after completing their work for the day.

4)  Consider Your Audience 

While the guidelines above are a good starting point, it's important to remember that your freight audience may have different schedules and preferences. For example, in targeting the freight industry, adjust your sending time to accommodate their work hours. Additionally, if you're targeting different time zones, send your emails at different times to ensure they arrive during working hours.

In conclusion, the best time to send sales emails is mid-week, between 10 am and 12 pm or 2 pm and 4 pm.

Then analyze your data and make data-driven decisions to refine your email strategies to continuously improve your results.