Cold calling is one of the most commonly and frequently used sales
processes across the globe. Every day millions of calls are made to cold prospects with the hope of generating new load opportunities.
We also now have the huge advantage of social media to enhance those cold calls. We can now research the business and even the prospect we need to speak to before we even dial the number.
Cold calling has been proven time and time again to be a reliable and consistent result achieving method.
So what is the best cold calling tip......?
Smile And Dial!
It's that simple, just smile and dial. Keep making the calls, keep smiling and you
will get the business you are looking for.
Most freight brokers aren't making as many calls as they must, some making very little at all. Yet out there are freight prospects who are happy to buy from you, they just don't know you have the freight service for them yet. If you don't call them,
someone else will and you will lose that load.
That sale could be small, or it could be the largest sale you've ever had.
The Ultimate Cold Calling Tip!
Working in freight sales and having to cold call new prospects isn't a fun task and one often met with plenty of objection and rejection. Yet cold calling is such an essential task.
Whether you are avoiding picking up the phone, distracted with other tasks, worried about your data, the ultimate solution is to just pick up the phone and smile and dial! When you've finished that call, update your data base and
repeat!
Just keep smiling and dialing and you will find those valuable customers.
Not only will it help you get through the storm, but you come out the
other side stronger and with a bigger pipeline to hit the ground running.
Freight sales is a long game. Build relationships and focus on your freight prospect’s needs so they turn into returning happy
customers.