Whether you're new to brokering freight or have worked doing it for many years, there are some core principles and key factors that remain, and will continue to remain the same for many years to come.

Here are the 10 things that NEVER change brokering freight:

1) Prospecting will always be king - Whether it's cold calling, email, voicemail, message, letter, social media or combination approach, it will always be the key activity for freight sales professionals.

2) Those that fail to plan are planning to fail - The best freight brokers always recognize the requirement for planning. If you don't plan your days, weeks, months and years you're inadvertently planning to fail.

3) Pipeline cures everything - Every struggle brokering freight can be solved by investing in your pipeline and that will remain. More pipeline, more opportunities and so more potential sales.

4) Always Be Closing - While some freight brokers have gone off the term closing and prefer to use consulting or connecting, the close will always be the single most important stage in the sales process. Without moving the load, there is no sale.

5) Freight brokers will always have 2 ears and 1 mouth - Unless we genetically mutate in the future, listening more than talking will remain the winning strategy brokering freight.

6) Human relationships will never die - While technology and AI continue to join into the buyer journey one thing can never be replaced and that's human interaction. Some loads may become automated and transactional but so many will remain based on human interaction.

7) YOU will always be the difference - No matter what, you'll always have competition. Chances are your service will be very similar and so YOU will always be the key difference in the shipping decision maker making their choice.

8) We always have to adapt - While selling in itself may not change significantly the landscape in which we sell and the tools we use will change and so we always must adapt.

9) Objections will never go away - One of the most challenging parts of freight brokering is the sheer volume of objections we face. These will never go away. So, if you're not getting a lot of No's then you're not asking enough people for the load.

10) Brokering freight is not for everyone - Not everyone can sell as a job. Everyone can and does sell in some way, but not everyone can broker freight professionally.

Are there any that you agree with? Any that you would add?