The similarities between brokering freight and dating are uncanny.

Here are 5 ways that the two match up perfectly:

1) Be Persistent - Just like in dating, you can’t throw in the towel after one objection while brokering freight. It usually takes several interactions with a freight prospect before they’re ready to make a purchase. If you don’t seal the deal right off the bat, don’t lose heart. Keep reaching out and cultivating that connection. Brokering freight and dating are both a numbers game.

2) Be Interested, Not Interesting - Being interested is more important than being interesting. In dating, listening is key to building a connection. We’ve all been on that date where the person talks about themselves, and how great they are the whole time. Don’t be that person. Instead, focus on the freight prospect and their needs. By doing so, you'll determine if you’re a good match and if you have a business future together.

3) Build Trust & Differentiate Yourself - In both dating and brokering freight, it’s crucial to set yourself apart. Instead of boasting about how fantastic you are, be candid and genuine. This approach helps you stand out from the other frogs out there. Imagine how refreshing it would be on your date, they’re able to talk about their struggles and how they overcame them. It makes them relatable, it makes them human. It makes them more attractive.

4) Close The Deal - The endgame of both brokering freight and dating is ultimately to move their freight. In brokering freight, this means persuading your prospect to commit to using your service. Like in dating, this can be nerve-wracking, but with the right mindset and persistence, you will make it happen.

While flirting can be fun, there comes a point where you must take the next step and make it exclusive. It’s essential to explicitly state your intentions and close the deal. No one ever got married without someone actually asking to get married, and then getting an answer.

5) The Deal Is Never Done - Even after closing the deal (or tying the knot), you must continue to show interest in your partner’s or customer’s freight needs and how you can help them. Ask them how their day is going and stay engaged in their life. This ongoing effort can solidify your relationship and build long-term loyalty. Remember, relationships in both dating and brokering freight are ongoing processes that require ongoing attention and investment.