For many
freight brokers, the fear of failure is what truly holds them back…
Fear their business will fail…
Fear they won’t hit their goals…
Fear of jumping at an opportunity in case it doesn’t work out…
But here’s the thing:
You only ever fail when you don’t learn.
Not everything in your life and business will work out.
I’ve had plenty of what other people would see as ‘failures’ but in my eyes, they aren’t failures…
In fact, the simple mindset I have for failure is what allows me to flip the
switch.
When I fall short on a goal I’ve set, or something I wanted to try didn’t work out…
I don’t see that as a failure, I see that as a learning lesson.
I didn’t fail… I simply found something that didn’t work.
But this runs two ways as
well…
You have to be able to learn from your successes as well.
If you’ve hit a goal, a revenue number, or whatever it is… and you don’t fully understand why you were successful?
That’s a failure, why?
Because you can’t replicate
it.
You only ever fail when you don’t learn!
