To become a great freight broker, you must understand what motivates your customer.
In order to do this, you must know how to read people and understand their individual needs such as:
What drives your customer?
Is it a need for recognition?
A sense of accomplishment?
Or something else entirely?
Once you know what motivates your customer, you can start to craft a sales pitch that resonates with them on a deeper level.
Remember, everyone is different. What works for one customer may not work for another. It's important to tailor your sales approach to each individual you meet.
When you master the art of
understanding and motivating your customer, you're well on your way to becoming a top freight broker.
