Hi !
I'm going to share with you the TOP skill that EVERY Freight Broker Must utilize. When you practice, master and implement this skill, 2024 will be your best year yet.
Let's get started...
The Skill of
LISTENING
Once upon a time, freight brokers were rated on their ability to "talk the talk". Now, it's the freight brokers that LISTEN that win.
I'm not just talking about pretending to listen while you think about
what you're going to say next, I'm talking about real ACTIVE listening. Actually stop and listen to what prospects say, repeat parts back to clarify, ask for elaboration, and let them do AS MUCH talking as possible.
Not only will you unlock information that helps you sell, but you'll also build far greater trust with your customers
and prospects.
There you are...
The TOP skill that EVERY Freight Broker Must have to be successful.
Learn it, practice it and master it. That's the secret to success in life and your freight business in 2024!