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I’m Grant Symons. I convene Transition Edge to help us understand how we can transition to a low carbon sustainable world using leading thinking and practices.
The Board listened intently... eyebrows raised, slightly perceptible discomfort and grimaces... and then the relief... that the whole Transition proposition could be pigeon holed, and written off as some far fetched idea from someone who "simply doesn't understand the realities of running a business like our's, in these times".
"Sorry Grant, [read anyone talking about the coming Transition] great story but we aren't interested... this makes no sense to our business. Why would we cannibalise a product that is currently in demand and profitable, while surrendering our competitive advantage? There is no business case for what you are talking about, and why would we ever want to be a 'first mover' in our sector?... we will just wait until the law changes."
The lack of a coherent and persuasive response clamped me fairly and squarely into the laughing stock, not subject to those 'out loud laughs'..but that sense of sinking in quicksand while the silent ones watched on, with partly hidden smirks, knowing there was no way back for my story, and that they remained able to see off another threat to their rational, all knowing wisdom.