From the friendly caves of Pixie Hollow.

You think you've got a handle on content now? Wait til your market is living in the metaverse.

INTERRUPTING THIS VERY IMPORTANT BROADCAST to mention that today's offer in the week-long Great Berening Sale of 2021 is to get a template that will guide you to create a non-fiction book easily, every single year for 70% off the usual price. Link is at the bottom! Go you good thing.

I'm showing my age here, but when I think 'metaverse', I think 'Second Life'. If you're too young for that to be meaningful, go look at this and then come back. We'll wait for you to catch up.

The metaverse has hit the press lately because of Facebook's shift into that realm. But the truth is that it's been bangin' for ages.

Louis Vitton advertises in the metaverse.

So does NASCAR.

Chanel handbags retail for vast amounts more in the virtual world than they do in the real world.

Nike, Coke, and other brands already have their own metaverse worlds.

So, like, Farcebook is hardly an early adopter. Even though the rest of the world is wayyyyy behind yet. 

The difference is that Flakebook is attempting to create the Matrix.

This means you'll live, work, and socialise while plugged in to a virtual world. You kinda already do this, but this will be immersive.

If it doesn't scare you off, then add to this dystopian idea of humanity universal basic income, government-owned housing, and government-given rations. You'll be tied up in your house by your own choosing while living a virtual world that feels like a real world. And you'll prefer it because the real world doesn't hand out dopamine like a crack dealer funded by big pharma, whereas the metaverse is one long dopamine trip.

The question is: How's your content gonna hold up?

For real, serious question.

You've got probably three years to work it out. 

Why three? Dunno, I made it up, it seems about right.

You've been flogging yourself to learn video and audio and add podcasts. You've only just worked out UX for your material; you're getting a handle on the idea of Alexa-ifying your material.

But the metaverse? That's an entirely different game.

Yeah, advertising is advertising no matter where it is. Except, you pay in tokens, not cash. So your mode of exchange will have to change.

Your capacity for storytelling will have to level up. Your content and the world of "art" will blend into each other in new ways. You'll engage VR and AR designers to build worlds for you, so that you can serve avatars.

You might rebuild your entire premises virtually, staff it with virtual people, hold your meetings in VR, surrounded by virtual pets and plants.

No, this isn't weird. This is already happening.

Today, think about whether you're going to go there.

Because I'm calling it now:

There will be those who do. And those who don't.

Your choice is to decide which world you want to serve, so you can go hard on the appropriate forms of content to support it.

Mark my words, what you've been doing up to here ain't gonna get you to there.

But y'know, books will persist there too. 

And on that note, Day Four of The Great Berening gets you 70% off my amazing template that will guide you to create a non-fiction book every single year without writing a book.

Curious?

Go to https://brutalpixie.aweb.page/p/3e164bf8-b416-4932-8934-0c0f3c28c524

xx Leticia "would rather be in Mad Max than the metaverse" Mooney