From the friendly caves of Pixie Hollow. 

How many emails have you got from brands begging you to buy stuff lately?

Loads, I bet.

How many have you actually read?

Not many, probably. 

If you're like me, you scan the subject lines but are merciless about who gets your attention.

Of those messages, everyone (almost) is guilty of creating price-sensitive buyers.

By which I mean: 

They're conditioning their buyers to wait for sales.

Those brands who also participate in post Christmas sales have done the ridiculous thing of conditioning people to wait until that once-a-year bargain. They do this rather than creating conditions that encourage frequent buys.

Now I don't know about you, but if I had a choice between a smashing day once a year or smaller but consistently good cashflow, the stream would take my preference. Otherwise you're creating a dry season for yourself.

It is in this spirit that I send daily email.

But today I want you to ponder what you're sending this time of year.

Is it a sales message?

Is it a boring-ass "we wish you all the best for the season" email, with the obligatory fat paedophile in a red hat on the front?

Or is it something more special?

Yesterday, I sent a very, very long, very personal, email to all current and past clients. 

I sent it in lieu of the traditional summer solstice party that I would usually host. 

The response was remarkable.

Firstly, I gained some more work potential out of it.

Secondly, it inspired others to write to their clients and business partners.

It blew my mind that they weren't already doing this!

If you're not sending meaningful content to your existing clientele at this time of year, you're literally going to be skipped over.

It doesn't have to be an email.

Better would be a snail mail letter.

Or a surprise video.

Or a gift. 

Even if your budget is low, think about the value. A $20 gift, well chosen, could net you a $2000 sale.

Show me any other way of making such a return on your investment!

The sale might not be immediate, but the loyalty points build up until it's inevitable.

Which is why I'm doing the ten days of Christmas thing. 

Yes, I talk to you almost every single day.

But if I didn't also give you a way to underpin your service with customer-focused content that actually works, then I wouldn't be doing my job.

So with just 8 days left, pick up a 15% discount if you book your 2022 project before Christmas Eve.​​​​​

 

It applies to all of these, and more...
 

But you've only got 8 days left to decide.

The clock is ticking...
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Want me info on any? Reply to this email.

Xx Leticia "2022 will have no discounts" Mooney
 

PS. Yes including only one link is intentional. Yell out if you want the others.