This famous tale should never have been sold

Published: Tue, 11/16/21

From the friendly caves of Pixie Hollow.

Ever read Roald Dahl's Revolting Rhymes?

This famous, wicked, little tale
Should never have been put on sale
It is a mystery to me
Why loving parents cannot see
That this is actually a book
About a brazen little crook

This is about Goldilocks.

No sooner are you down the road
Than Goldilocks, that little toad
That nosey thieving little louse
Comes sneaking in your empty house
She looks around, she quickly notes
Three bowls brimful of porridge oats
And while still standing on her feet
She grabs a spoon and starts to eat
I say again, how would you feel
If you had made this lovely meal
And some delinquent little tot
Broke in and gobbled up the lot?

The magic of Roald Dahl stands the test of time. I dare you to raise your hand if you were not mesmerised by his works (or are not still!).

His efforts weren't just kids' books.

They included racy and risque stories, too, collected in volumes like Kiss Kiss.

The fascinating thing, however, is that after Dahl's death his estate became jealously managed.

Schools and community groups stopped being allowed to put on plays based on his works without paying exorbitant licensing fees.

And yet, that wasn't the case when the glorious author was alive.
I say once more, what would you think
If all this horrid dirt and stink
Was smeared upon your eiderdown
By this revolting little clown
(The famous story has no clues
To show the girl removed her shoes)
Oh what a tale of crime on crime
Let’s check it for a second time.

The fascinating thing for me (if not for you) is that licensing is something that few creators even think about.

They leave shyteloads of money on the table.

They merrily give away all of the rights to everything they create.

They believe that they have been commissioned and therefore they don't own the rights.

On the other side of the table from the creator sits a client who is too ignorant to be smug! They've got no idea of rights either.

In the world of B2B content - except, perhaps, in direct mail advertising - having a licensing discussion is a rare thing. Recently I was asked if a client could record video of a presentation. I replied, well that depends if they'll engage in a licensing discussion.

There are three reasons why I'm gifting you the light of knowledge about content licensing:
  1. If you're a creator and you're not thinking about all the ways to make money, more fool you.
  2. If you're a client and you're not thinking about all the ways you could use content, more fool you.
  3. If you are either of these things and you haven't considered all the ways you could sell content, what are you even doing.
Now, I'm not an IP lawyer, so I can't advise you about your intellectual property options.

But what I can do is give you a hint.

And if you missed that hint today, you're probably in the wrong list...

xx Leticia "wayshower" Mooney

PS. If you'd like to engage me to work on your content project, you will always engage in a licensing discussion. If that puts you off, you're better off working with someone else. ;)