One is the famous comic book author Alan Moore. The other is the equally famous author Neil Gaiman.

One of them is happy to recreate or repurpose his work. The other won't touch it with a ten-foot barge pole.

If you've read Neil Gaiman's book Neverwhere you'll know the perils of creating one asset out of another asset. Neverwhere was written as a TV show. (Which by the way, Yours Pixieness hasn't seen.)

The book of Neverwhere is a short romp. But it took me - and well-read friends of mine - weeks and weeks and weeks to read. It's the kind of book you pick up, read a bit, and put down.

Why though?

Why, when American Gods, Anansi Boys, Norse Mythology etc were damnably inhalable?

Because Gaiman didn't do most of the work, firstly. It was conceived and written for TV. Someone else pulled the bulk of it together for the first draft. And then Gaiman went over it. The result is that it's a thin, soulless, boring read.

This is something that has never plagued Alan Moore.

Moore is famously on record stating that his books are NOT graphic novels, they're comic books, firstly. And, secondly, that he will never - EVER - put his name on any reconstruction of his books in any other format.

Thus it is that major reworks and films of his titles, like V for Vendetta don't carry his name.

I talk a lot about recreating content designed for sales and marketing so that you can leverage them, monetise them, and turn them into assets. So do marketers. And so do content designers, strategists, or whatever else they're call themselves today.

As a publisher first and foremost, this is the only thing that makes sense to me.

Except where you have an asset that is destroyed in some way by being turned into something else.

And that includes its soul.

People can feel your business's personality in its work, if you set it up correctly. So be careful about which of your assets you turn into other things.

You might decide that turning personal commentary into whitepapers isn't a smart move.

Or that those podcasts you're doing would be either (a) rubbish as a book, or (b) waaay too much work to recreate.

Recreation isn't effortless. It takes time and mindfulness.

That's true of everything, even when you turn a case study into a piece of training collateral.

Which is a great moment to point out that I've got a super amazing deal as we run into the end of the financial year, on multiple studies.

The first one is $2,227; the others are 25% off.

But if you want 'em you better get on 'em:

https://brutalpixie.com/case-studies

~ Leticia Mooney