22 March 2022 |  From the friendly caves of Pixie Hollow.

 

Today something from the magickal side of the Pixie, and it's a bit of a lesson on writing as magick: A study on The Invisibles.

 

First, though, a slight diversion. About bardistry.

 

Bards were always magical creatures. Often derided for singing annoying fricken songs, bards cast a type of persuasion magic.

 

Songs are not just fun things. They are memory aids. They enable you to remember actions, people, things, deeds, locations. They enable you to teach others.

 

Bards are magical because they're a creative channel for the Great Creator (whomever or whatever you perceive that to be). They don't just sit and write. Their work is Divine.

 

Now, to The Invisibles.

 

This is a comic that was written by the Scottish author Grant Morrison. And it was designed as a hypersigil.

 

A sigil is a symbol often equated with and used in ritual magic. Your logo is a sigil: It is a static image imbued with intent. If you crafted it and deployed it in the right way, it would be more active than passive.

 

But a hypersigil is something that becomes a feedback loop: You create it, and it creates you.

 

Morrison, dedicated to the witchy side of life, knowingly and intentionally created The Invisibles as a hypersigil: An ongoing narrative designed to change the fabric of his reality.

 

But The Invisibles, some argue, changed everyone's reality. It became a predictive cybernetic phenomenon.

 

Morrison has spoken about this a lot. He talks about how his life became a pattern of what he was creating: He looked like the main character, his own lived experience became the same as his character's experiences, from illnesses to women. And he even claims that he resolved a situation of dire illness by writing the next instalment of the comic.

 

Whether or not you believe in this edge-dwelling reality is neither here nor there.

 

Your words are magic.

 

You inherit the long-ago meanings of words when you use them, without realising. That's why almost everyone universally hates 'work'. (And there's a book dedicated to unearthing this weird phenomenon that explores it and proves why. It's called Work: The last 1,000 Years.)

 

With this in mind, I want you to focus your mind and your body on your intentions whenever you write and create anything.

 

Go into heart and soul.

 

Write to your people as if you're the only person they're ever going to listen to. The one person they'll miss if you disappear. The most critical communications they're ever going to get.

 

This is where so many of my past clients have screwed up.

 

They're determined to be professional. To be branded. To be that person educating their market.

 

When what they really ought to do is inspire them. To get their networks and clients to light up. To make hearts race, to encourage skepticism, anger, love, joy. 

 

And, in the case of this very email, to ignite the inspiration of possibility.

 

What if you could imagine your way into a situation in which your client communications actively create your reality?

 

This goes a step way beyond 'I want sales, therefore I'll add a call to action', doesn't it?

It might sound ridiculous, but I want you to try it.

 

Go for the heartfelt path for a month and see what happens. And if you discover that you become a channel, that your feedback is insane, that you light people up, let me know.

 

And if not, well at least you tried. :)

 

xx Leticia 'what is reality anyway' Mooney

 

Please let me know what I can do for you.
 
Leticia Mooney is a consultant with decades of experience writing with and for people like you. Her company Brutal Pixie casts the kind of spells your customers love. Its services are oracles (communication strategy, CCX, audits, investigations, quality assurance), metamorphoses (training, mentoring, coaching, wargaming), and your stories in magick hands (ghostwriting, content writing, editorial support). Leticia is also the mother of an intelligent, engaging, and curious boy, who is named after a character created by J.R.R Tolkien.

 

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