30 March 2022 |  From the friendly caves of Pixie Hollow.

 

Here's a story of taking something from a story and making it come true.

Invisibility Shield Co is a UK-based startup that made the invisibility cloaks from Harry Potter a Real Thing.

Except, they aren't really cloaks.

They're shields.

Each shield uses a precision-engineered lens array to deflect light away from the viewer. The light skates away sideways across the face of the shield. When you stand behind it, you cast a shadow. That means that the background light is brighter, so the background appears instead of you.

Clever, eh.

I admit, I am quite disappointed that it's not a cloak.

Nevertheless, you'll find it on Kickstarter if you want one. You can get a tiny one for just 50 Pounds.

So often, our innovations aren't really innovations. They're tiny, incremental steps forwards on known pathway.

As a collective, we've gone from inventing Big Things like cars and rockets and harvesters, to sensors that make existing Big Things work slightly better.

Therefore, when it comes to your CCX (client communication experience), take the time to zoom out.

You can make big gains with small changes.

So imagine what your Return on Investment would be if you totally changed the game for your clients.

xx Leticia 'think big' Mooney

 

Please let me know what I can do for you.
 
Leticia Mooney is a consultant with decades of experience writing with and for people like you. Her company Brutal Pixie casts the kind of spells your customers love. Its services are oracles (communication strategy, CCX, audits, investigations, quality assurance), metamorphoses (training, mentoring, coaching, wargaming), and your stories in magick hands (ghostwriting, content writing, editorial support). Leticia is also the mother of an intelligent, engaging, and curious boy, who is named after a character created by J.R.R Tolkien.

 

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Brutal Pixie Pty Ltd works worldwide.
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