5 April 2022 | From the friendly caves of Pixie Hollow.
It always amused me that nobody saw Pop-Eye the way I laughed at it.
'How?' I would ask people. 'Did you not see that he was eating Olive Oyl with his spinach?'
Olive Oyl, you may remember, was Pop-Eye's girlfriend.
Ooo-errr missus!
In fact, Olive Oyl was a flapper who could hold her own. She was not originally Pop-Eye's girlfriend. He was a sailor man who came along and initially fought with Olive. But then she ditched Ham in favour of Pop-Eye.
Nevertheless, our skinny young flapper was often "kidnapped" by Bruno, making Pop-Eye fight to get her back.
She was also quite fickle:
Olive Oyl would often go off with whoever could 'woo' her the best, or give her the flashiest possessions.
Remind you of anyone?
Clients are often like that.
They'll come and go. They love to be wooed. They love to save money. They love to receive gifts.
But most of all, they love knowing that you're in their pocket and that even if they stray you'll still try to win them back.
The trouble is that many organisations do this with sales.
They don't often do it with meaningful actions.
What's a meaningful action, you ask? Here are some examples:
- Taking their new suit to their office for fittings during end of financial year, because you know that they'll never get to your store before their next board meeting.
- Popping up in your client's inbox to give them an update just before they were starting to wonder where you were.
- Sending your client a set of roses on their wedding anniversary, with a card.
- Gifting your client's child a box of chocolates and a voucher to go splurge with, on their last day of their year 12 exams.
- Gifting a philanthropic giver the opportunity to participate in your organisation's mentoring program, so they can see their money in action (and contribute too!).
There are so many ways you can do it.
They're limited only by your imagination.
If you're feeling like your imagination is running threadbare, then that means two things:
- You need to take four days off and just recharge
- You need an advisor you can call on when you want to level up.
Someone, perhaps, like me. Book an appointment for a chat.
xx Leticia 'doesn't eat spinach or olive oil' Mooney
Please let me know what I can do for you.
Leticia Mooney is a consultant with decades of experience writing with and for people like you. Her company Brutal Pixie casts the kind of spells your customers love. Its services are oracles (communication strategy, CCX, audits, investigations, quality assurance), metamorphoses (training, mentoring, coaching, wargaming), and your stories in magick hands (ghostwriting, content writing, editorial support). Leticia is also
the mother of an intelligent, engaging, and curious boy, who is named after a character created by J.R.R Tolkien.
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Brutal Pixie Pty Ltd works worldwide.
PO Box 1190, Pasadena SA 5042, Australia
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