9 April 2022 |  From the friendly caves of Pixie Hollow.

 

Here is an amazing quote about my work:

 

'Based on the content production created by Brutal Pixie in alignment with the overarching marketing drivers of the business, we achieve achieved an initial 20.57% month VS month growth traction in new organic users through to the website.

Brutal Pixie's content has not only solidified the clients brand message, but Brutal Pixie’s meticulous research and thought-provoking series of blogs has enriched the business with excellent technically compliant learnings.

From my own perspective, I find their work supremely professional, brilliantly crafted in an area that would be easy to complicate – yet found a way to ensure content was easy to absorb. I would without question recommend Brutal Pixie to businesses small and large.'

 

This was from a Technical SEO consultant whom I rate highly. 

 

If you have previously heard my opinions about SEO, you would have heard keywords like 'snake-oil', 'charlatan', 'waste of money'...

 

But not Brendan. He is the Good Stuff. I've worked with him for a couple of clients, and engaged him directly myself.

 

In any case, the quote above refers to a pipes manufacturer and parts supplier based in Adelaide. They're the biggest in the country, supplying a type of plastic pipe for big projects like mines, water security, and so on.

 

I'd been consulting with Advanced Piping Systems for quite some time before they engaged Brendan. And when they did, I cheered out loud!

 

Here's why:

 

When you get a Technical SEO consultant working with you, you stop guessing! Instead, you know exactly what the target market is looking for, what's going to engage them, and what content types are going to float their boat.

 

What an SEO person will not do is generate that material. They'll give you ideas and phrases. It's up to you to bring the ideation smarts to the phrasing.

 

What I did was create meaningful, educational and important articles for Advanced Piping's clientele. Those articles were written in plain English, filled with engineering smarts, and were above all engaging.

 

The result was a 20.57% uplift in organic traffic in 30 days. 

 

That uplift is extraordinary.

 

When you pair it with sales outreach and advertising, it is immensely powerful.

 

Here's your key takeaway from this:

 

If you're looking for new clients, build teams of specialists who can work together to lift your tide. 

 

Don't make the mistake of engaging singular consultants and specialists and walling them off from each other. You get much better outcomes, much more quickly, by building teams and letting the collaborative magic happen.

 

xx Leticia 'Seriously Engaging Others' Mooney

 

Please let me know what I can do for you.
 
Leticia Mooney is a consultant with decades of experience writing with and for people like you. Her company Brutal Pixie casts the kind of spells your customers love. Its services are oracles (communication strategy, CCX, audits, investigations, quality assurance), metamorphoses (training, mentoring, coaching, wargaming), and your stories in magick hands (ghostwriting, content writing, editorial support). Leticia is also the mother of an intelligent, engaging, and curious boy, who is named after a character created by J.R.R Tolkien.

 

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PO Box 1190, Pasadena SA 5042, Australia
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