26 April 2022  |  From the friendly caves of Pixie Hollow.

 

One of my favourite billionaires likes to tell people to create visions, not plans.

 

But why?

 

It's because if you create a plan you run the risk of achieving it. 

 

Setting goals tends to have an outcome in which you'll hit your desired numbers and then take your foot off the pedal.

 

If you have a vision, or a way around this self-imposed glass ceiling, you'll just keep moving.

 

One of my coaching clients demonstrated this in a very real way. She wanted to achieve a certain number of bylines. Let's call it 12. So she put it into her goals list.

 

She hit the 12 pretty quickly, then slackened off and cruised along.

 

As soon as she wrote it differently, she kept moving. That's how she's hit 30+ bylines in good publications in 24 months.

 

It's the plus that makes a difference.

 

You can apply this by looking at your content and communications goals for the new financial year (yeah I know, June ain't far away!) and asking if you'd be better served by visions and open-ended numbers instead.

 

Probably you're stuck on plucking arbitrary numbers out of the air and imagining that you're doing a good thing.

 

I couldn't think of anything worse. Why would you pattern on your past when you don't know the possibilities open to you in your future?

 

xx Leticia 'doesn't make annual plans any more' Mooney

 

Please let me know what I can do for you.
 
Leticia Mooney is a consultant with decades of experience writing with and for people like you. Her company Brutal Pixie casts the kind of spells your customers love. Its services are oracles (communication strategy, CCX, audits, investigations, quality assurance), metamorphoses (training, mentoring, coaching, wargaming), and your stories in magick hands (ghostwriting, content writing, editorial support). Leticia is also the mother of an intelligent, engaging, and curious boy, who is named after a character created by J.R.R Tolkien.

 

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