28 April 2022 |  From the friendly caves of Pixie Hollow.

 

Sitting on my computer is a gorgeous figurine of Asajj Ventress.

 

It was a gift I received for my wedding anniversary this year. She's got a bald head (like me), a svelte figure, a velvet skirt, and two light-sabres.

 

Asajj Ventress trained as a Sith.

 

She also trained as a Jedi.

 

But she decided that neither side was particularly right. There's a little of the light and a little of the dark in all of us.

 

Asajj Ventress recognised dogma on either side of the Force. She is highly adept in using the Force herself. She's an incredible fighter.

 

And she spends her life working as a bounty hunter. A bloody good one.

 

I'm a little bit in love with Ventress, no least because we actually look a lot alike. Ha!

 

The thing she reminded me to tell you was this:

 

Just because one path looks like the Right Way, and one path looks like the Wrong Way, it doesn't mean that you can't cut your own way down the middle.

 

Sometimes some black hat SEO will do wonders. Sometimes some dark-side PR will get you the attention you need. And sometimes a bit of heart will solve your problem.

 

The trouble is, many in corporate life follow the paths worn deeply into the rocks ahead of them.

 

So today, take some influence from Ventress and consider doing content and communications your way. Haters gonna hate, after all.

 

xx Leticia 'making wolves out of sheep' Mooney

 

Please let me know what I can do for you.
 
Leticia Mooney is a consultant with decades of experience writing with and for people like you. Her company Brutal Pixie casts the kind of spells your customers love. Its services are oracles (communication strategy, CCX, audits, investigations, quality assurance), metamorphoses (training, mentoring, coaching, wargaming), and your stories in magick hands (ghostwriting, content writing, editorial support). Leticia is also the mother of an intelligent, engaging, and curious boy, who is named after a character created by J.R.R Tolkien.

 

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